Education
Properly cared-for BeU extensions can last twice as long. Follow this guide to protect your investment.
These rules apply to all extension methods, every day.
Brush Before You Wash
Always detangle gently from ends to roots using a loop brush or wide-tooth comb before washing. This prevents knots from tightening during the wash process.
Use Sulfate-Free Products
Sulfates strip moisture and weaken keratin bonds. Use a sulfate-free, bond-safe shampoo and conditioner specifically formulated for extensions.
Wash in Downward Strokes
Always wash hair in a downward motion - never scrub in a circular motion. This preserves the cuticle alignment and prevents tangling.
Condition Below the Bonds
Apply conditioner only from mid-length to ends. Conditioner near bonds or tapes can loosen the adhesive and reduce longevity significantly.
Air Dry When Possible
Let extensions air dry to at least 80% before using any heat tools. Always use a heat protectant before blow drying or flat ironing.
Sleep with a Loose Braid
Before bed, put your extensions in a loose low braid or ponytail to prevent overnight tangling and matting. A silk or satin pillowcase also dramatically reduces friction.
Each application method has unique maintenance requirements.
Our Education Hub has full video tutorials on wash routines, styling, and maintenance from professional educators.
Browse Tutorials